A new dawn

Horizons Tower is perfectly positioned for the hustle and bustle of Canary Wharf and the City. 26 storeys high, it offers a range of high-quality one-, two- and three-bedroom apartments as well as four impressive duplex penthouse apartments.

In keeping with its fantastic location, the development also boasts a host of high-spec features and fittings, including popular extras such as a 24-hour concierge service and an on-site gym to complement the City’s work hard-play hard lifestyle. Working in tandem with the rest of the team at February, our brief was to highlight these features to a young and aspirational target market that would appreciate the value.

To instil a sense of happening and heritage (elements that are not usually associated with Canary Wharf), our extensive research saw us curate some of the area’s main highlights, sourcing imagery and authentic reviews from local favourite hotspots and little-known gems. Overall, and inspired by the development’s name, we created a vibrant, contemporary brand whose distinctive colour theme is based on the red and blue hues of London sunrises.